I read the world, and help build what it's about to want.
Staying in one lane has never been my thing. My work spans apparel innovation and engineering, color, materials, trend, and brand, on both sides of the industry, always drawn to the challenge that doesn't have an answer yet.
I thrive in the uncomfortable, unresolved space where a new idea hasn't taken shape: every trend, every shift in what people want to wear or live with, can be understood if you look at the world behind it. That's the work I care about, reading the social, cultural and commercial forces underneath, and turning that understanding into product, color and direction a brand can actually grow on, working with brands and the mills behind them alike.
For over fifteen years, I've worked across the US and Europe, inside global brands and alongside the mills that make the product. At Oysho, I created the first trend department within the Inditex group and co-built the sport category from the ground up, shaping it into the brand's primary business. At Fabletics, I developed global color systems, launched product categories from zero, and led celebrity collaborations from Kate Hudson to Khloé Kardashian, during a period of growth from $300M to $1B.
I also founded Dalila's Home, a Portuguese heritage textiles brand bridging artisans and contemporary design, expanding my practice into homeware and hospitality textiles.
Based between Porto and Madrid. Working globally.
about
Experience
Apparel Innovation, Color & Material Advisory 2025–Present
Independent Consultant & Advisor
Advising apparel and performance brands and their production partners across the full chain, bridging brand design and production, from concept to finished product. Led innovation, color, concept and performance design for Asian manufacturers supplying European and US brands such as Nike, Skims, Muji, Satisfy and Free People.
Areas of work: color direction, trend and concept · apparel and sportswear innovation · performance, intimates and lifestyle · seamless and warp-knit development · bra and fit construction · material research and supplier development · design-to-production direction · new category creation
The New Society (Madrid) 2025–Present
Creative, Material & Collaborations Advisor
Partnering with the founder and creative director on creative direction, color and material research and development across all categories, and brand partnerships and collaborations, from concept through production.
Dalila’s home 2024–Present
Founder & Creative Director
Textiles brand bridging Portuguese craft and contemporary design, expanding my practice into homeware and hospitality textiles. Three collections launched, with press in Milk Decoration, Elle Decor and Home & Garden. Hospitality and events work includes the ServiceNow CEO Summit at Palais Galliera (Paris), Octobre Studio and Holly Carrot.
Fabletics, Los Angeles, CA 2017–2025
Design Director: Concept, Color & Print (2023–2025)
Design Director: Sportswear, Color & Collaborations (2021–2023)
Senior Apparel Designer, Performance Bras, Seamless & Warp Knit, Sportswear (2017–2021)
As Senior Designer, owned hands-on design of sportswear, performance bras, and seamless and warp-knit product, from concept through fit, construction and development
Promoted from Senior Designer to Director and interim VP as the brand scaled from $300M to $1 billion
Led Color for men's and women's and Print & Graphics for women's, directing a team of designers and contractors
As interim VP, oversaw ~25 people across design, color, print, graphics and technical design
Turned quarterly macro trend and consumer research into seasonal roadmaps with the founder and leadership across merchandising, design, supply chain and marketing, defining what launched each season
Built 360° Color Architecture, a 10-year brand color system that simplified inventory, reduced overstock and cut operational costs. Presented at the company MBR
Drove 56% sales growth across key assortments through color strategy
Built Performance Bras & Tops, delivering 60% sales growth over 2 consecutive years
Delivered the company's first ever $1M Black Friday and best Q4 in company history
Led all celebrity collaborations: Kate Hudson, Khloé Kardashian, Demi Lovato, Kelly Rowland, Vanessa Hudgens, Kevin Hart, Becky G, Madelaine Petsch, Maddie Ziegler, Malbon
Won the company-wide Innovation Award, voted by peers
OYSHO (Inditex), Barcelona, Spain 2013-2017
Head of Trends (2015–2017) incl. Acting Design Lead, reporting to CEO (2014)
Concept & Color Designer (2013–2014)
Founded the first trend department in the Inditex group, building its forecasting process from scratch and setting trend, concept and color direction across swimwear, lingerie, sport, beachwear and sleepwear
Co-led Oysho's company-wide rebrand in partnership with the Creative Director, developing a new logo and sub-logo system applied across business lines, from hangtags and retail environments to in-store and seasonal communication
Owned material research and development across all categories from launch. Drove fabrication, yarn and supplier development until the function grew into a dedicated material department
Co-created Oysho Sport, now the brand's primary revenue driver. Revenue grew from €353M to €570M (+62%) during tenure
Reported directly to CEO twice, covering the Head of Design's maternity leave and permanent departure
Contributed to moving ~25% of the product line to sustainable materials within three years
Pocargil, Barcelona / Porto, Spain 2011-2013
Design Manager/ Designer
Barcelona design studio, the creative arm of a Portuguese textile house. Lifestyle, graphics and print for global Inditex clients including Zara, Trafaluc, Oysho and Bershka. Progressed from Junior Designer to Design Manager in 2 years.
Ricardo Dourado, Porto, Portugal 2007-2011
Assistant Fashion Designer, alongside studies
Runway collection development: pattern, fabric, construction and fit. Lisbon Fashion Week.
Education
CITEX, Porto, BA Fashion Design
Central Saint Martins, Fashion Studies
Climate Reality Leadership Corps, Sustainability & Climate Leadership
University of Portsmouth, Bras, Fit & Construction
Consumer Insight & Forecasting
Macro trend and consumer strategy: reading culture, demographics and markets, and translating them into product, color and seasonal direction. Founded the first trend department in the Inditex group and led Fabletics' pre-season and product roadmaps with the founder and leadership..
Color Direction & Systems
Color systems architect with 15+ years across performance and lifestyle categories: seasonal palette development, 360° color architecture, and technical color development from concept to production.
Material & Fabric Development
Owned material research and development end to end, from yarn specification to finished garment, building the function at Oysho until it grew into a dedicated department. Seamless and warp-knit engineering, knit and woven construction, sustainable material innovation, and mill and supplier development in Europe and Asia.
Languages
Portuguese (native) · English (fluent) · Spanish (fluent)
Let's Work Together
Whether it's a project, a collaboration, or just an idea you want to talk through, I'd love to hear from you.