About

I build the things brands don't know they need yet.

For over fifteen years, I've worked at the intersection of performance, color, and innovation. At Oysho, I created the first trend department within the Inditex group and co-built the sport category from the ground up — shaping it into the brand's primary business.

At Fabletics, I developed global color systems, launched product categories from zero, and led celebrity collaborations from Kate Hudson to Khloé Kardashian — during a period of growth from $300M to $1B.

I also founded Dalila — a platform where I act as curator and bridge between Portuguese artisans and the contemporary design world. A different kind of making. Slower. More intentional.

Rooted in tradition. Grounded in nature. Becoming future.

Based between Porto and Madrid. Working globally.

Experience

Design & Color Advisory 2025 – Present

Independent Practice

Design & Color Director partnering with global brands and manufacturers on creative direction, color strategy and innovation development. Current collaborations include The New Society (Madrid) and confidential clients across performance and innovation categories.

Dalila — Founder & Creative Director 2025 – Present

Heritage textiles brand rooted in Portuguese craft and circular design. 3 collections launched. Press: Milk Decoration, Home & Garden (July 2026). First hospitality collaboration with Holly Carrot. B2B sales active, wholesale accounts in development.

Visit Dalilashome

Fabletics, Los Angeles, CA 2017 – 2025

Director, Design, Concept, Color & Print (2023–2025)

Director, Design — Sportswear, Color & Collaborations (2021–2023)

Senior Apparel & Color Designer (2017–2021)

Grew from Senior Designer to interim VP overseeing ~25 people across design, color, print, graphics and technical design as brand scaled from $300M to $1 billion
Delivered company's first ever $1M Black Friday and best Q4 in company history
Built 360° Color Architecture — a 10-year brand color system saving thousands in operational costs and simplifying inventory. Recognised company-wide at MBR
Drove 56% sales growth across key assortments through color strategy
Built Performance Bras & Tops delivering 60% sales growth over 2 consecutive years
Led all celebrity collaborations: Kate Hudson, Khloe Kardashian, Demi Lovato, Kelly Rowland, Vanessa Hudgens, Kevin Hart, Becky G, Madelaine Petsch, Maddie Ziegler, Malbon
Company-wide Innovation Award — voted by peers

OYSHO (Inditex), Barcelona, Spain 2013 - 2017

Head of Trends (2015–2017)

Acting Design Lead — CEO reporting (2014)

Concept Designer & Colorist (2013–2014)

Co-founded the first trend department in the Inditex group — built from scratch
Co-created Oysho Sport — now the brand's primary revenue driver. Revenue grew from €353M to €570M (+62%) during tenure
Reported directly to CEO twice — covering Head of Design's maternity leave and permanent departure
Contributed to transition of 25% of product line to sustainable materials

Pocargil, Porto, Braga/ Barcelona, Spain 2011 - 2013

Design Manager/ Designer

Barcelona design studio — creative arm of a Portuguese textile manufacturer. Lifestyle, graphics and print for global Inditex clients including Zara, Trafaluc, Oysho and Bershka. Junior Designer to Design Manager in 2 years.

Ricardo Dourado, Porto, Portugal 2007 - 2012

Internship alongside studies

Runway collection development — pattern, fabric, construction and fit. Lisbon Fashion Week.

Education

CITEX, Porto - BA Fashion Design

Central Saint Martins - Fashion Studies

Climate Reality Leadership Corp - Sustainability & Climate Leadership

University of Portsmouth - Bras, Fit & Construction

Color Direction & Systems

Color systems architect with 15+ years expertise across performance and lifestyle categories — seasonal palette development, 360° color architecture, technical color development from concept to production.

Performance & Textile Development

Seamless & Warp Knit engineering, knit and woven construction, material development from yarn specification to finished garment, fabrication innovation across performance categories.

Languages

Portuguese (native)

English (fluent)

Spanish (fluent)