I read the world, and help build what it's about to want.

Staying in one lane has never been my thing. My work spans apparel innovation and engineering, color, materials, trend, and brand, on both sides of the industry, always drawn to the challenge that doesn't have an answer yet.

I thrive in the uncomfortable, unresolved space where a new idea hasn't taken shape: every trend, every shift in what people want to wear or live with, can be understood if you look at the world behind it. That's the work I care about, reading the social, cultural and commercial forces underneath, and turning that understanding into product, color and direction a brand can actually grow on, working with brands and the mills behind them alike.

For over fifteen years, I've worked across the US and Europe, inside global brands and alongside the mills that make the product. At Oysho, I created the first trend department within the Inditex group and co-built the sport category from the ground up, shaping it into the brand's primary business. At Fabletics, I developed global color systems, launched product categories from zero, and led celebrity collaborations from Kate Hudson to Khloé Kardashian, during a period of growth from $300M to $1B.

I also founded Dalila, a platform bridging Portuguese artisans and contemporary design, expanding my practice into homeware textiles.

Based between Porto and Madrid. Working globally.

about

Experience

Apparel Innovation, Color & Material Advisory 2025–Present

Independent Practice

Advising apparel and performance brands and their production partners across the full chain, bridging brand design and production, from concept to finished product.

Areas of work: color direction, trend and concept · apparel and sportswear innovation · performance, intimates and lifestyle · seamless and warp-knit development · bra and fit construction · material research and supplier development · design-to-production direction · new category creation

The New Society (Madrid) ‍ 2025–Present

Strategic Creative & Material Advisor

Partnering with the founder and creative director on creative direction, color and material research and development across all categories, and brand partnerships and collaborations, from concept through production.

Dalila 2025–Present

Founder & Creative Director

Textiles brand bridging Portuguese craft and contemporary design, expanding my practice into homeware and hospitality textiles. Three collections launched, with press in Milk Decoration, Elle Decor and Home & Garden. Hospitality and events work includes the ServiceNow Europe summit at Palais Galliera (Paris), Hotel Santo Mauro, and Holly Carrot. Direct-to-consumer and hospitality sales active, wholesale accounts in development.

Visit Dalilashome

Fabletics, Los Angeles, CA   2017–2025

Director, Design, Concept, Color & Print (2023–2025)

Director, Design, Sportswear, Color & Collaborations (2021–2023)

Senior Apparel Designer, Performance Bras, Seamless & Warp Knit, Sportswear (2017–2021)

  • As Senior Designer, owned hands-on design of sportswear, performance bras, and seamless and warp-knit product, from concept through fit, construction and development

  • Promoted from Senior Designer to Director and interim VP as the brand scaled from $300M to $1 billion

  • Led Color for men's and women's and Print & Graphics for women's, directing a team of designers and contractors

  • As interim VP, oversaw ~25 people across design, color, print, graphics and technical design

  • Built 360° Color Architecture, a 10-year brand color system that simplified inventory and saved thousands in operational costs. Recognized company-wide at MBR

  • Drove 56% sales growth across key assortments through color strategy

  • Built Performance Bras & Tops, delivering 60% sales growth over 2 consecutive years

  • Delivered the company's first ever $1M Black Friday and best Q4 in company history

  • Led all celebrity collaborations: Kate Hudson, Khloé Kardashian, Demi Lovato, Kelly Rowland, Vanessa Hudgens, Kevin Hart, Becky G, Madelaine Petsch, Maddie Ziegler, Malbon

  • Won the company-wide Innovation Award, voted by peers

OYSHO (Inditex), Barcelona, Spain 2013-2017

Head of Trends (2015–2017)

Acting Design Lead, reporting to CEO (2014)

Concept & Color Designer (2013–2014)

  • Co-founded the first trend department in the Inditex group, built from scratch, leading design direction through trend across all categories: swimwear, lingerie, sport, beachwear and sleepwear.

  • Co-led Oysho's company-wide rebrand in partnership with the Creative Director, developing a new logo and sub-logo system applied across business lines, from hangtags and retail environments to in-store and seasonal communication

  • Owned material research and development across all categories from launch. Drove fabrication, yarn and supplier development until the function grew into a dedicated material department

  • Co-created Oysho Sport, now the brand's primary revenue driver. Revenue grew from €353M to €570M (+62%) during tenure

  • Reported directly to CEO twice, covering the Head of Design's maternity leave and permanent departure

  • Contributed to a company-wide transition of 25% of the product line to sustainable materials

Pocargil, Porto/ Barcelona, Spain                           2011-2013

Design Manager/ Designer

Barcelona design studio, the creative arm of a Portuguese textile house. Lifestyle, graphics and print for global Inditex clients including Zara, Trafaluc, Oysho and Bershka. Progressed from Junior Designer to Design Manager in 2 years.

Ricardo Dourado, Porto, Portugal  2007-2012

Internship alongside studies

Runway collection development: pattern, fabric, construction and fit. Lisbon Fashion Week.

Education

CITEX, Porto, BA Fashion Design
Central Saint Martins, Fashion Studies
Climate Reality Leadership Corps, Sustainability & Climate Leadership
University of Portsmouth, Bras, Fit & Construction

Color Direction & Systems

Color systems architect with 15+ years across performance and lifestyle categories: seasonal palette development, 360° color architecture, and technical color development from concept to production.

Material & Fabric Development

Owned material research and development end to end, from yarn specification to finished garment, building the function until it grew into a dedicated department. Deep technical command of seamless and warp-knit engineering, knit and woven construction, mill and supplier development, and sustainable material innovation across performance categories.

Languages

Portuguese (native) · English (fluent) · Spanish (fluent)

Let's Work Together

Whether it's a project, a collaboration, or just an idea you want to talk through, I'd love to hear from you.