Apparel design leader and color strategist working at the intersection of product, brand, and material innovation, shaping scalable systems across global fashion and performance brands.
* Creative Strategy & Design Direction *
* Global Trend Research & Forecasting *
* Color Storytelling, Forecasting & Application *
* Print & Textile Concept Development *
* Sustainability, Responsible Sourcing
& Material Innovation*
*Assortment Planning & Merchandising Strategy *
With over 15 years of experience across global fashion and performance brands in Europe and the United States, I work across design direction, color strategy, and concept development, building product ecosystems that balance creative vision, function, and commercial clarity. My practice spans apparel, active, and lifestyle categories, with a particular focus on color and materials as strategic tools to shape brand identity and long-term growth.
My career has been built inside international brands, leading multidisciplinary teams, launching new categories, and developing scalable design and color systems across markets and price points.
Today, I work across global leadership roles and selective collaborations, supporting brands as both a design leader and strategic partner, with extensive experience in brand partnerships and cross-functional collaboration.
Available for global leadership roles, advisory, and select design collaborations.
* Key Achievements *
Launched and scaled new sportswear and athleisure categories, expanding brand reach and customer relevance.
Built and led core product categories delivering 60% sales growth and sustained market leadership in bras and tops over two consecutive years.
Launched the brand’s first sustainable apparel line, scaling it to represent 25% of total business within three years.
Developed and implemented a robust color strategy that simplified the color ecosystem, optimized inventory,
and established a distinct, ownable brand point of view—driving 56% sales growth across key assortments.
Collaborated on high-profile brand partnerships spanning performance, culture, and entertainment.
* Experience *
Current Role, EU 2025- Present
Design & Color Advisory
I currently work across global leadership roles and selective collaborations, supporting brands as both a design leader and strategic partner. My work focuses on defining creative direction, building color and material systems, and shaping product and category strategies that scale across seasons, markets, and supply chains.
Recent collaborations include The New Society, alongside confidential clients across performance and lifestyle categories.
Dalila — Founder & Creative Director
Dalila is my founder-led brand rooted in Portuguese craft, heritage textiles, and circular design.
The project functions as a creative laboratory for material research, color systems, and storytelling where I work as a curator and facilitator of artisanship. Dalila also operates as a creative hub for events and photoshoots, acting as a bridge between traditional artisans and the contemporary creative industry, while applying a systems-led approach to design, longevity, and brand identity at a more intimate, human scale.
Fabletics, Los Angeles, CA 2017 – 2025
Director Design, Concept, Color & Print (October 2023- June 2025)
Director, Design(Sportswear, Color & Collaborations) (April 2021 - October 2023)
Senior Apparel & Color Designer (2017 – April 2021)
Led creative direction from concept through execution across women’s and men’s sportswear and lifestyle collections, overseeing multidisciplinary teams spanning design, color, print, graphics, and technical design. Defined cohesive seasonal narratives and scalable design systems balancing function, modernity, data insight, and price architecture.
Partnered closely with the VP of Design to shape and launch long-term design vision and product strategy. In addition to collaborations, oversaw core Sportswear design across performance, seamless, and lifestyle categories, with full ownership of seasonal direction, product strategy, and team leadership.
Built and led key categories including Performance Bras & Tops, Seamless / Warp Knit, Lifestyle, and Swim, delivering consistent year-over-year growth.
During this period, stepped into an interim VP-level role, overseeing the full design organization across apparel design, color, graphics, and technical design.
Oversaw bra design across all impact levels, from material selection and construction to fit, testing, and final delivery. Led the creative direction and presentation of monthly celebrity collaborations.
Recipient of a company-wide Innovation Award, voted by peers.
OYSHO (Inditex), Barcelona, Spain 2013 - 2017
Head of Trends (2014 - 2017)
Concept Designer and Colorist (2013 - 2014)
Led global trend research and forecasting, translating cultural, market, and consumer insights into actionable design, color, and product direction.
In close collaboration with the Head of Design, co-created and launched OYSHO Sport, establishing a new performance-led category that redefined the brand’s product strategy and long-term growth.
Established color standards across yarns and fabrics, leading all color direction for beachwear, swimwear, sleepwear, lingerie, and performance categories. Partnered with international vendors to source and develop fabrics, trims, hardware, and finished garments.
Conducted ongoing market and competitor analysis to identify emerging opportunities, supporting seasonal concept development and long-term brand positioning. Represented the brand at international fashion and trade shows.
Pocargil, Porto, Portugal/ Barcelona, Spain 2011 - 2013
Design Manager/ Designer
Designed t-shirts, sweatshirts, and athleisure for global clients including ZARA, Traffaluc, and Bershka. Led design development from concept through delivery, working closely with factories on materials, prototyping, and production while tracking international trends across key markets.
Ricardo Dourado, Porto, Portugal 2007 - 2012
Design Assistant
Supported the development of men’s and women’s collections across concept, color, fabric, and fit. Gained hands-on experience in pattern-making, fittings, and runway preparation for Lisbon Fashion Week.
Education
CITEX, Porto, Portugal – Bachelor in Fashion Design
University of Portsmouth, UK – Science Behind Breasts and Bras Workshop
Climate Reality Leadership Corps – Global Training in Sustainability & Climate Leadership
Central Saint Martins, London, UK – Summer Courses: Fashion Illustration & Introduction to Pattern Making
Technical Skills
Color & Print Development: Seasonal palette creation, trend-driven application, sublimation, screen printing, hand & organic dyeing
Textile Innovation: Knit, Wovens, Engineered Textiles, Seamless & Warp Knit, Fabric Manipulation
Material & Product Strategy: Sustainable sourcing, dye innovation, material testing, finish application
Design & Construction: Patternmaking, Draping, Sketching, Textile Application
Interests
Proficient in Portuguese and Spanish.
Passionate about crafting, meditation, scuba diving, and Pilates. A lover of nature, the arts in all forms, and exploring vintage treasures and handmade crafts.