* Creative Strategy & Design Direction * Global Trend Research &
Forecasting * Color Storytelling, Forecasting & Application *
* Print & Textile Concept Development *
* Sustainability & Responsible Sourcing * Material & Fabric Innovation *
* Assortment Planning & Merchandising Strategy *
* Key Achievements *
Introduced new sportswear and athleisure categories, expanding market reach.
Drove a 60% sales increase and sustained market dominance in bras and tops for two years.
Launched the brand’s first sustainable apparel line, growing it to 25% of total business in three years.
Developed on-trend color cards, increasing customer choice and driving a 56% sales growth over two years.
Collaborated on high-profile fashion projects across magazines, film, and independent designers..
* Experience *
Fabletics, Los Angeles, CA 2017 – Present
Director Design, Concept, Color & Print (October 2023- Present)
Director Design , Color & Collaborations (April 2021 - October 2023)
Senior Apparel & Color Designer (2017 – April 2021)
Lead creative direction from concept through execution, overseeing a multidisciplinary team of color, print, and graphic designers. Developed and implemented
cohesive color, print, and graphic collections, crafting a strategic and engaging narrative for both women's and men's lines.
Led a team to create and present monthly celebrity collaborations with Kate Hudson, Kevin & Eniko Hart, Demi Lovato, Maddie Ziegler & others
In partnership with VP of Design create and launch the design vision building strategies based on function, modernity, data and price point
Directly managed product categories of Performance Bras & Tops, Seamless/Warp Knit and Lifestyle & Swim with consecutive YOY growth
Responsible for design, fitting and construction of bras in all sports levels from inspiration to delivery
Honored with an Innovation Award voted on by all company associates
OYSHO (Inditex), Barcelona, Spain 2013 - 2017
Head of Trends (2014 - 2017)
Concept Designer and Colorist (2013 - 2014)
Introduced color standards for yarns and fabrics and managed all color for beachwear, swimwear, sleepwear, lingerie and performance apparel
Source and develop fabrics, trims, hardware and garments with international vendors
Researched, analyzed and selected fashion trends and information from multiple sources
Continually shop the market to identify upcoming trends
Participated in all fashion and trade shows
Pocargil, Porto, Portugal/ Barcelona, Spain 2011 - 2013
Design Manager (2012-2013)
Designer (2011-2012)
Designed t-shirts, sweatshirts and athleisure forZARA, TRAFULAC and BERSHKA
Managed team members from inspiration to conception and delivery of garments
Prepare weekly mood boards, color palettes, trend forecast, product research and new print influences for clients
Visit factories to develop prototypes, make selections and confirm samples
Source markets for new fabrics, prints and techniques
Shop internationally to identify and react to up and coming trends
Ricardo Dourado, Porto, Portugal 2007 - 2012
Design Assistant
Participated in developing concepts, colors, fabrics and fit for men and women’s collections
Responsible for pattern-making and fitting runway garments for this streetwear brand
Fashion show assistant for Lisbon Fashion Week
Education
CITEX, Porto, Portugal – Bachelor in Fashion Design
University of Portsmouth, UK – Science Behind Breasts and Bras Workshop
Climate Reality Leadership Corps – Global Training in Sustainability & Climate Leadership
Central Saint Martins, London, UK – Summer Courses: Fashion Illustration & Introduction to Pattern Making
Technical Skills
Color & Print Development: Seasonal palette creation, trend-driven application, sublimation, screen printing, hand & organic dyeing
Textile Innovation: Knit, Wovens, Engineered Textiles, Seamless & Warp Knit, Fabric Manipulation
Material & Product Strategy: Sustainable sourcing, dye innovation, material testing, finish application
Design & Construction: Patternmaking, Draping, Sketching, Textile Application
Interests
Proficient in Portuguese and Spanish.
Passionate about crafting, meditation, scuba diving, and Pilates. A lover of nature, the arts in all forms, and exploring vintage treasures and handmade crafts.